Which is NOT an example of a procedure in an organization?

In the context of organizational procedures, a procedure is defined as a set of established methods or processes aimed at accomplishing a specific task or function.

Evacuation procedures are critical for ensuring safety during emergencies, outlining step-by-step actions for personnel to follow. Billing procedures include systematic processes for invoicing customers and tracking payments, which are essential for financial operations. Complaints procedures define how customer grievances are addressed, ensuring consistency and fairness in handling issues.

However, social media does not represent a formal procedure in itself; it's more of a platform or tool used by organizations for communication, marketing, or engagement with customers. While policies may exist surrounding the use of social media, such as guidelines for posting or responding to comments, these do not constitute a procedure on their own. Therefore, social media stands apart from the other options, which are all tied to specific procedural frameworks within an organization.