What type of strategy does quality assurance employ?

Quality assurance primarily employs a proactive and process-focused strategy. This means that quality assurance is designed to anticipate potential issues and prevent them from affecting the final product or service. By focusing on the processes involved in production or service delivery, organizations can implement standards and best practices to ensure that quality is maintained throughout.

This proactive approach allows companies to identify areas for improvement before problems arise, thereby minimizing defects and enhancing overall performance. The emphasis on processes rather than solely on end products ensures that quality is woven into the operational fabric of the organization, leading to consistent outcomes and higher customer satisfaction.

In contrast, strategies described as reactive and product-focused tend to address quality issues only after they occur, which can result in higher costs and lost opportunities. Similarly, passive and flexible strategies lack the structured approach necessary for effective quality assurance, while direct and outcome-based strategies may overlook the vital processes that underpin successful quality management.